We Know: It’s competitive out there and every member of your team must know more and do more to achieve more!
We Know: You care about your Customers, your Communities, your Teams' Success, your Bottom Line.
We Know: Exceptional and age-relevant customer services will lead to exceptional results.
We Know: Boomers and Seniors are your ideal customers.
• Boomers and Seniors represent almost 50% of our population • Boomers and Seniors hold up to 80% of all assets • Boomers and Seniors are responsible for 50%+ of all discretionary spending.... yet....
• While 80% of Boomers have BIG spending power, 40% of Boomers feel ignored, and many seniors feel downright invisible.
The opportunity is even bigger than you think. You may think some of your products and services are targeted to millennials -- but do you know who are actually making the buying decisions and paying for the technology, toys, children's clothes, education, and vacations? Who are co-signing loans and mortgages? Can you afford not to know more?
Did You Know?
• 82% of those polled stated that customer experience is the most important aspect that a business can offer to differentiate itself from its competition. (Deloitte 2013)
• 62% of consumers switched their loyalties because of poor customer experience. (Accenture, 2013)
• 70% of the buying experiences are based on how that customer feels they are being treated. (McKinsey Company)
Rather than being disturbed by these statistics, astute businesses recognize the tremendous opportunity for those who care enough to learn more, serve better, and be recognized for their efforts.
WHEN YOU GET IT RIGHT... Your revenues grow by attracting and retaining the loyal and lucrative age 50+ market. You'll get more clients, who engage with you more often, who tell others and bring their friends -- all while doing the RIGHT thing.
BECOME AN AGE-FRIENDLY BUSINESS
EARN THE RIGHT TO ASK FOR THEIR MONEY
Education Our Age-Friendly Business® Foundation Course is a 90 minute dynamic and interactive online experience introducing your staff to some of the age-related changes that can impact the way your customers, clients, and patients access and engage with your services. We then drill down to offer specific recommendations for your industry that can be implemented the very same day!
Differentiation Stand apart and THRIVE! Your offices and business centres can become recognized and celebrated as an Age-Friendly Business® and enjoy Membership in the International Age-Friendly Business® Alliance.
Promotion Marketing Manager in a Box! This is where the magic begins! The alchemy of converting Information to Transformation and Success to Significance! We have tools, materials and tips for you for every stage of the sales process.
Our education and resources help your team address what is important to your customers!
We start with the definition of ageism, challenge some of our fears and stereotypes about aging, and then distinguish the facts from fiction. Fun and engaging case studies are used to illustrate some of the age-related challenges and opportunities. From changes in vision and hearing to fall prevention, from arthritis to Alzheimer's Disease, from mobility aids, transportation needs, sensory loss, communication strategies and ultimately, to some of the good news information we know about aging well. At the end of each case study, industry specific recommendations are offered with practical suggestions that can be implemented the very next day.
All of that in an engaging and interactive 90 minute experience! Each modules takes about 8-12 minutes and can be enjoyed one at a time or all at once -- online or at a staff meeting!
Personalized and Customized: We create an exclusive customized portal for your team to enjoy unlimited access to outstanding education and resources 24/7.
This Longevity Economy is expected to make up 52% of the US GDP by 2032!
Can You Afford Not To Learn More?
Can Your Team Afford Not To Know More?
“I use the information I've gained through the training and the designation every day. It gives one a whole new perspective on the needs of seniors and boomers and has helped me to not only deal with my own aging parents, but also with boomer and senior clients.” Barbra Hopkins
“The training and designation has enhanced our credibility and distinguishes our business from others in the eyes of our clients.” Robert Grosse
“Our Retail team has been much better equipped to address senior issues because of the growing number of graduates in our company.” Gord Johnson
“This is an essential designation for anybody who works with Mature Adults. A superb comprehensive study “retreat”. For others who never get “around to it” (taking the course), good luck”. Alistair D. Hicks
“After nearly 20 years working in the “seniors’ market” I was amazed by how much I learned from this course. This may prove to be the most practical course I have taken, to help me provide the best level of service possible for my senior clients.” Ken McNaughton
"I have attended far too many workshops, seminars and conferences to mention in my 20-year career, but I have never been so honoured to have been part of a workshop as I now am after being here... The information was invaluable, the presenters unsurpassed and the hearts behind it all have truly changed my life forever." Aaron Ruston
"This is leading edge. This is a gift to society as a whole. It carries a responsibility to perform at your best each and every day. It gives the tools to ensure that this is truly possible." Joe Daley
"I feel the course and designation is a must for anyone who works with our senior population. It opens the door of awareness and challenges us to grow and serve and respect this most important cohort. It helps us define our purpose and breathes more life into our business." Dan McCormick
"The key ingredient that stands out with the leaders of this organization is their passion and enthusiasm. They have prepared my mind for senior advocacy." Garry Toy
"The course for me is: A life changing experience, knowing that I now have the missing knowledge to really make a difference in the life of a senior." Dale Manson
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